Wazdan strengthens position in Swiss iGaming market with Casino Lugano content agreement

Updated:2024-06-18 16:37    Views:129

After making its debut in Switzerland in July 2021, online slots specialist Wazdan is further expanding its footprint in the Central European country through a new partnership with Casinò Lugano SA for its online platform Swiss4Win.

The collaboration has already seen the games provider go live with swiss4win.ch, launching a range of its player-favorite titles, including its Asian-themed 9 Lions, as well as hits from its popular Hold the Jackpot series Power of Gods: Hades and Sun of Fortune.

Player Engagement Suite:

In addition to top-performing games, the Swiss-facing online casino and its local players will also be able to take advantage of Wazdan‘s engagement-boosting features, including its trademarked Volatility Levels. The customizable feature allows players to modify the size of their win and the frequency, when they choose. Selecting the high volatility option, results in higher value, less frequent wins, while choosing the low volatility option means more frequent but usually lower value wins.

Also included is the fully-customizable Cash Drop promo tool, which boosts player’s experience and key performance indicators (KPIs) and can be launched on every Wazdan game without any integration, as well as other innovative in-game features that are part of the provider’s player engagement suite. As a matter of fact, the operator is currently running a Cash Back promotion with the studio’s games.

Beneficial Collaboration:

“Casinò Lugano has a strong history of partnering with businesses that share its passion for delivering exceptional gaming experiences. For this reason, we are delighted to have partnered with Wazdan, and look forward to enjoying the benefits of the collaboration,” read a statement from Paolo Sanvido, Chief Executive Officer and Board Member for Casinò Lugano SA.

Enters Online Market:

After receiving an extension allowing it to offering online games of chance in the Swiss market, Casinò Lugano, which was established in 1912, officially took its swiss4win.ch online brand live in March 2021. Switzerland’s iGaming market came into effect on July 1, 2019, and permits only land-based casinos to secure licenses.

The platform offers players a wide variety of slots, including jackpots slots like Mighty Elephant and Mighty Emperor from Greentube‘s popular Diamond Link series, as well as table games, live casino, and a slew of exclusive promotions.

Player Enhancements:

Also commenting on the new partnership, Andrzej Hyla, Chief Commercial Officer for Wazdan, stated via company news that they are “thrilled” to have taken a selection of their “renowned titles” live with Casinò Lugano and its online brand Swiss4Win.

The CEO added: “We’re confident in our ability to deliver incredible content to Swiss players, giving them previously unseen levels of control over their experiences with our proprietary suite of personalization tools.”

European Advance:

Over the past month or so, the company has been exceptionally productive, having released a pair of new games, Power of Gods: Valhalla and 9 Coins Hold the Jackpot, which saw the debut of its innovative Cash Infinity feature, and also securing a number of new partnerships, such as another Swiss land-based casino operator, Grand Casino Baden, for its own digital interest, jackpots.ch., Grand Casino Kursaal Bern AG for its 7 Melons online casino, along with social casino brand Ruby Sevens Studios and sports betting and online casino operator, SoccerBet, in Serbia, and more.





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